Our Mission
Technology should create clarity, not complexity.
Serenso helps growing businesses apply AI and technology in ways that strengthen real workflows, delivering systems that remain reliable as operations scale.
Our Founder
Meet Tida Rask, Serenso AI Founder
Many growing businesses are investing in AI without a clear understanding of how it fits into their operations. The result is often more tools and more complexity, but less clarity in day-to-day work.
I founded Serenso AI to help growing firms cut through that noise using the Clarity First Framework.
With an MBA and more than 15 years in enterprise technology, I have built operational systems that processed billions in transactions for Fortune 500 partners, helped teams scale from a handful of people to hundreds, and supported thousands of workers across manufacturing operations.
That experience shapes how I work. I understand how different technologies, including AI, strengthen operations when applied in the right place and sequence. I know when to design custom systems, when to integrate existing tools, and how to avoid solutions that add complexity instead of clarity.
At Serenso, we start by identifying what is actually limiting progress. We diagnose how technology, including AI, can be applied to strengthen operations and improve clarity. From there, we design and build one focused solution at a time and stay involved to ensure adoption and long-term reliability.
If you’re exploring how AI fits into your business and want a grounded perspective, I’d be glad to connect.

15+
Years enterprise experience
15B+
Transactions supported
90%
Reporting time reduced
Fortune 500
Proven experience



