Our Founder
Meet Tida Rask, Serenso AI Founder
With an MBA and 15+ years in enterprise technology and AI, I’ve seen how the right systems can transform a business and how the wrong ones can create chaos.
I built software where failure wasn’t an option: platforms that processed billions in transactions, dashboards giving Fortune 500 companies real-time visibility and automation supporting teams scaling from 12 to 300 employees.
But as AI became more accessible, I noticed a gap. Large corporations had full-time data teams and million-dollar tools, while growing business leaders were stuck with generic tools that didn't fit their workflows or custom development they couldn't afford.
That’s why I founded Serenso AI to help growing businesses simplify their systems and scale with AI-powered dashboards, automation, and custom tools designed around their real workflows.
Our Mission
Technology should create ease, not complexity. Our approach is customized to your business needs and follows a clear, step-by-step process that combines the right tools and strategy to deliver meaningful results without overwhelm.
We start by understanding what success looks like for your business, then map your workflows to see where AI-powered custom solutions will deliver the biggest impact. From there, we build one focused solution at a time whether that's a dashboard giving you real-time visibility, automation eliminating manual work, or AI tools handling your specific processes.
Each step builds on the last, creating steady progress and measurable results you can track week by week.
At Serenso AI, this is not just about technology. It's about helping businesses simplify their systems and scale with confidence.
Our approach
The Clarity-First Framework™
We use a simple step by step process that designs AI around your real workflows so you get clear priorities, smooth adoption, and results you can measure.
The 6-Step Process:
Assess
Define goals, review business readiness, identify key challenges, and map current workflows.
Prioritize
Select the highest impact solution that matters most right now.
Implement
Roll out one tool at a time for clear adoption and smooth daily use.
Measure
Track hours saved, errors reduced, and real performance gains.
Optimize
Refine workflows and tools based on how your team actually uses them.
Scale
Add the next solution once the foundation is solid and working well.
15+
Years enterprise experience
15B+
Transactions supported
90%
Reporting time reduced
Fortune 500
Proven experience